BACHELOR PROJECT

How can technical performance be combined with an urban aesthetic? This bachelor project presents a jacket designed through user-centered design for a growing target group that moves between urban environments and the mountains. The project was born from the need for multifunctional garments that increase usability in several different contexts and reduces packing during ski trips. The central innovation is the modular system where an interchangeable collar and hood enable a smooth transition from an urban silhouette to full functionality on the ski slopes.